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Thanks to the invention of a new hair color, Eugène P.L. Shueller climbs the company L’Oréal Paris in 1907. This chemist thus becomes a successful entrepreneur which allows it to diversify its activities, especially in the cosmetic care of the skin or the makeup.
L’Oréal Paris is a brand highlighting many cosmetic products at low price to make them accessible to all. With its quality composition established by the latest scientific technologies, the Oral offers colours and hair care, of shampoingscreams or dyes.
First world brand of cosmetics today, theOréal Paris offers beauty products suitable for all women, but also for men on a daily basis. With a very wide range of cosmetic products at reasonable prices, the Oral can touch everyone.
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With more than 115 years of existenceOréal Paris is the French company leader in cosmetics worldwide. With its many subsidiaries, it offers luxury cosmetics and affordable cosmetics. A pioneer in the beauty industry, she is now a leader.
It’s with some hair coloring that the young chemist Eugène Schueller starts this adventure in his kitchen in his apartment in Paris. As early as 1907 he founded the company.
The brand's first product was a hair coloring. A professional chemist, it was a success with the coloration of his first name “the Auréale” (name of an era hairstyle). This was especially a success for hairdressers who all adopted the product, thus avoiding the problems of coloring in their customers. At the beginning it was a small business that was launched in 1909 to become the group we all know today.
The global presence of the brand is confirmed with a presence in more than 130 countries, making it the world leader in cosmetics and beauty. Its many well-known subsidiaries such as Maybelline New York, Garnier, Yves Saint Laurent or Lancôme ink this long-term presence with constant innovation.
Present on all channels of communication, L’Oréal invests in marketing to keep its image and stand out from competition. At the forefront of fashion and trends, the various leaders had to keep this modernity in their communication.
The slogan advocated by Oral also confirms its global impact as it is now declining in all languages. This slogan “Because I am worth it well” is also a source of inspiration bearing by great female and male celebrities such as Catherine Deveneuve, Laetitia Casta, Scarlett Johansson, Penélope Cruz or even Beyoncé Knowles on the masculine side it will be Patrick Dempsey or Adame Levine.
With a wide range of beauty products, the Oral has the ability to offer, first of all its founding products with shampoos l’Oréal, but also of hair coloring. On the side makeup, she proposes oral dyes, in particular with its range lOral Infaillible, but also perfect match, of lipsticks l’Oréal, of palettes l’Oréal, des eyeliners l’Oréal, mascaras l’Oréal and finally nail polish l’Oréal. In addition, the brand offers gift boxes that meet the needs and tastes of all. Makeup is ideal for everyday, and slippery in the handbag.
The lipstick l’Oréal, is the makeup product par excellence! Very convenient to carry, always available in a handbag, this product is the essential. The range lipstick l’Oréal is ideal in all circumstances and for any kind of wishes. For one lipstick classic very pigmented opt for the range color lipstick rich in Oral. However, if you want more nude shades with brush, take them infallible lipstick the chocolates.. Finally, for brighter shades, you will have the choice between infallible lipstick oral liquid lipsticks.
The most popular foundation of the brand is being Perfect tuning background. This one comes in several shades but above all several types of makeup for face. Indeed, we can find him perfect tuning background but also theanti kernel or corrector perfect fit perfect fit but also the perfect blush agreement.
Then comes the range of dyed background Infaillible 24h Matte Cover. With its colour variations, its long outfit and its matte rendering, it is very appreciated in the middle of the cosmetics.
L’Oréal also offers many mascaras adapted to all your needs. Whether it’s longer, blacker lashes, with more volume, you’ll find a mascara l’Oréal that meets your needs. The most well-known of all, the telescopic mascara of Oral and the paradise lash offer a long-lasting outfit with a volumizing effect on the long term as well as a remarkable ease of application. The mascara bambi eye of the Oral offers an impressive fake eye effect by extending the lashes without creating packages. Finally, the Mascara Volumissime de l’Oréal offers 10 times more volumes to your eyelashes for daily makeup.
Numerous treatments are developed annually in Oral laboratories. Starting with anti-ageing treatments, up to de-mature solutions, including slimming creams, moisturizing creams or even moisturizing creams solar creams. Recently, L’Oréal also offers face masks to take care of its skin.
One of the most popular ranges by Oral is the Revitalift girlr range, anti-aging products developed by Oral.
Of course, because of his creation colorations l’Oréal still offer hair colorations today. With many variations, everyone will find the color he/she wishes. To accompany its colors a wide range of shampoo l’Oréal is always on sale by the brand that intends to keep its flagship product.
In order to diversify its clientel and continue to expand its position as a leader, the L’Oréal brand has opened its brand products for men. Starting with the care of hair and beard to the care of the skin.
Recurrent shaving abimes the skin a lot. To counter the negative effects of shaving, the Oral accompanies all men with products specially designed for them. Between gel or shaving foam and after-shave solution, the Oral takes care of the skin.
Between coal masks, moisturizing and anti-aging cream, men do not lack care products. In particular, they have a very well-known range called the Oral men expert, which brings together many products from the Oral for Men.
In addition to the range of expert Oral men, we find L’Oréal barber club, Studio line specialized in the maintenance of hair and beard.
L’Oréal products are essential in the field of makeup. That’s why Cosmé’chic’s best-selling products are solar creams dyed background of the perfect match range, but also and especially many lipsticks such as infallible range or color rich.
